LG 43UR73006LA

LG UHD TV with HDR10 Pro brings optimized brightness levels for vibrant colors and remarkable detail.

A better viewing experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV for immersive visuals.

Redefine the scale of 4K

Watch non-4K content in 4K on large UHD screens and enjoy clarity and precision at all times.

AI Brightness Control

AI Brightness Control ensures the perfect brightness level for any environment by adjusting to the brightness of ambient light.

LG Smart Cam

With easy TV setup and a slim design, LG Smart Cam makes your remote video calls a breeze to put on the big screen.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Amazon Alexa, Apple AirPlay, Homekit and Matter. Control your connected devices and get information through your voice commands.

Cinema-style visuals at home

Watch in 4K and enjoy a cinema-like viewing experience.

FILMMAKER MODE™

Enjoy movies the way the director intended, with no adjustments to the film's texture or other visual settings.

Endless Content On Demand

Enjoy the biggest streaming platforms directly on the LG UHD TV.

AAA gaming starts here

Transform your experience with fast, fluid gaming and feel truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. The Game Dashboard lets you quickly change settings for the current game genre.

HGiG

LG has partnered with some of the biggest names in gaming, so you can enjoy the latest HDR games and get totally immersed in your gameplay.

Cloud Gaming

Get expanded access to your favorite games with cloud gaming compatibility through and GeForce NOW.