LG NanoCell TV can be immediately distinguished from a standard LCD TV thanks to Pure Colors. In combination with a beautiful Real 8K display, Pure Colors delivers a more accurate image in high quality. LG NanoCell TV uses nanoparticles. This is our proprietary Nanotechnology to filter and refine images and color by removing impurities from RGB color mixing. This means that only pure, accurate colors are displayed on the screen. The result is a more vivid, more realistic image. LG NanoCell TV is not afraid of a dark room. With Full Array Dimming, NanoCell accurately controls individual LED backlight units. This results in deeper blacks and minimal backlight bleeding for greater contrast and a more detailed image.